MoBrief reads your clients' Meta Ads accounts each Sunday night and emails a one-page performance brief on Monday morning — with verified numbers, plain-English context, and a clear next step.
You kept budget flat at $48.2K and conversions rose to 1,832. The new “Sunrise Roast” video in prospecting is doing the heavy lifting — CTR climbed from 1.1% to 1.6% week-over-week.
MoBrief pulls last-7 vs prior-7 days from each connected Meta Ads account. Verified numbers, no UTM voodoo.
Spend, ROAS, CPA, frequency, top creatives. One headline, three numbers, one action — your style guide, optional.
One email per client, sent in your timezone. Forward to clients with your own logo, or keep it internal.
Every brief follows the same five-part rhythm so your clients learn how to read it once — and keep reading.
What changed. You kept budget flat at $48.2K and conversions rose to 1,832 — the new “Sunrise Roast” video in prospecting is doing the heavy lifting. CTR climbed from 1.1% to 1.6% week-over-week, and frequency on the legacy carousel finally crossed 3.0, which is why we paused it Thursday.
A single sentence written like a journalist would — not a metric name. Clients reread this when forwarding to their CEO.
Spend, ROAS, CPA. Verified against Meta's reporting API at 23:30 Sunday. Sparklines show the trailing 8 weeks.
What moved and why, in language your client's CFO can quote. Names the creatives, audiences and decisions you made.
Top creative, fatigued creative, audience to watch. Three rows — never a 14-column table.
A clear, specific next step. If you act on it, MoBrief learns and recommends differently next Monday.
Built against Meta Marketing API v23. Google Ads and TikTok are next on the roadmap — your subscription includes them when they ship.
Upload a couple of past reports and MoBrief mirrors your tone, your headers, your house glossary. We won't write “synergy.”
If a client's ROAS slips two weeks in a row or frequency clears 3.5, we send a Slack ping on Wednesday — not next Monday.
Every brief is white-label by default: your logo, your sign-off, your reply-to. Clients can reply directly and you'll see it.
Every brief from every client, stored and full-text searchable. “What did we say about Linn & Co. in February?” — one query.
One-click export to PDF for client decks, Notion for internal wikis, or Linear for the next sprint's experiments.
“Monday used to be three hours of screenshots and pivot tables before our 10am. Now I read the briefs over coffee and walk in with opinions instead of homework. Our retention is up — clients can tell when you've actually thought about their account.”
Bring your whole team. Every plan includes a 14-day free trial — no card required.
Anything else? Email us at hello@mobrief.com — a founder reads everything.
Yes. We use Meta Marketing API v23 with read-only scopes (ads_read + business_management). We never touch budgets or creatives — that stays in Ads Manager where it belongs.
No — and we'd be out of business if they did. You upload a couple of past reports during onboarding and we mirror your voice. You can also lock specific phrasing, like always saying “book” instead of “client portfolio.”
Every plan above Solo includes white-label sending — your logo, your reply-to address, your domain (with SPF/DKIM setup we walk you through). Clients see MoBrief nowhere.
We pin the snapshot when the brief is sent and re-pull on Wednesday. If anything material changed (>3%), we send a one-paragraph addendum — never a silent edit.
14 days, full access, no card. Connect a Meta account, get a real brief next Monday, decide then.
Setup takes about three minutes. The next brief writes itself on Sunday night.